30 Jan '14, 7am

How to prepare your brand for 2017: I believe we are in the midst of a ten-year disruption cycle which started...

Dan Hodges By Dan Hodges In 1984, Apple introduced the world to Macintosh. It was designed to be easy to use. In 2007, Apple introduced the world to the iPhone. It was designed to be easy to use. The iPhone will celebrate its tenth birthday in 2017. I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007. This cycle is made up of three factors: 1) the increasing computing power of smartphones, 2) the explosive distribution growth and rapid adoption of smartphones, and 3) the ever-increasing amount of time spent with smartphones. If you want your company to weather the storm of this disruption cycle, it is essential to understand how the facts on the ground are changing for consumers. Understanding impact of the mobile wave is the place to start The popularity of the iPhone created a whole new category of mobile phone...

Full article: http://www.luxurydaily.com/how-to-prepare-your-brand-for-...

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