30 Jan '14, 7am

Luxury brands need to be digital: Overall during the 2013 holiday season, mobile sales represented 16.6 percen...

Tom O’Regan is president and chief revenue officer of Martini Media By Tom O’Regan The holidays are behind us, and it is time to take account of what we learned so that we can be better positioned for the New Year. This past holiday season retailers saw a huge lift in both digital and mobile sales transactions. Screen numbers According to IBM’s Digital Analytics Benchmark report, online sales were up 10.3 percent in fourth-quarter 2013 compared to the year-ago period. In addition, the report found that mobile accounted for 35 percent of all online shopping traffic, which represents a 40 percent spike from fourth-quarter 2012. Overall during the 2013 holiday season, mobile sales represented 16.6 percent of all online sales, up more than 46 percent from the comparable quarter in the prior year. Not surprisingly, the affluent are playing a big role in the overall digital shop...

Full article: http://www.luxurydaily.com/luxury-brands-need-to-be-digital/

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