30 Jan '14, 4pm

Bugatti to focus only on supercars for brand purity

Bugatti to focus only on supercars for brand purity

When production of the Bugatti Veyron hypercar finally ceases in 2015 , it’s not going to be replaced by a hyper luxury sedan, nor by an even faster version of the current model. Back in 2009 ,Bugatti took the wraps off the Galibier concept – a car devised to rocket a driver and three passengers along the road in obscene levels of comfort but, according to Bugatti’s president, Dr Wolfgang Schreiber, putting the car into production would ultimately dilute the brand. “We have talked many, many times about the Galibier, but this car will not come because [...] it would confuse our customers. With the Veyron, we placed Bugatti on top of all super-sportscar brands in the whole world.” “Everyone knows that Bugatti is the ultimate super sportscar. It’s easier for current owners, and others who are interested, to understand if we do something similar to the Veyron [next]. And that...

Full article: http://www.luxuo.com/automobile/bugatti-to-focus-only-on-...

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