29 Jan '14, 9am

Prada shows range of exuberant spring collection with campaign video

Prada shows range of exuberant spring collection with campaign video

Video still Italian fashion house Prada brought its spring 2014 print advertising campaign to life with a social video that shows the models reacting to fictional settings. Prada’s video includes three outfit changes for the cast of models, and was released well after its print campaign first appeared in magazines and digital versions of the images circulated. This video is able to showcase even more fashion in a fun manner. “This collection is bright and is conveys the excitement and spectacle represented in the 2014 line,” said Amanda Rue, strategist at Carrot Creative , New York. “The video features a range of looks in a variety of reactions from tennis to cinema,” she said. “It communicates the color and diversity of the new spring collection. “Prada’s striking visuals of lots of models wearing bright colors on a black background make the video visually compelling. Whi...

Full article: http://www.luxurydaily.com/prada-shows-range-of-exuberant...

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