29 Jan '14, 8am

Apple, Burberry, Sephora in the new digital fantasy world ~ via @LuxuryDaily #cosmetics #beauty

Darin Archer is product marketing manager for Adobe Experience Manager at Adobe Systems By Darin Archer For every woman makeup is an emotional object. It is a way of assuming a new identity, becoming a more perfect version of yourself, standing out from the crowd, and at the same time being a member of the crowd, only better. It is the ultimate fantasy, and Sephora has perfected that fantasy. A visit to a Sephora store is an event, a world of lights and scents, of salespeople offering tempting colors to try. And it should be an event: what could be more thrilling than self-transformation? The excitement that Sephora creates makes the possibility of self-perfection seem just that much more real. Polishing Apple It is interesting that Sephora has introduced iPads into this fantasy world. Julie Bornstein, head of Sephora Digital, is reported as saying, “Our beauty experts can...

Full article: http://www.luxurydaily.com/apple-burberry-and-sephora-in-...

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