28 Jan '14, 10am

@LuxuryDaily

@LuxuryDaily

Diane von Furstenberg clutch Luxury apparel and accessories brands are appealing to their Chinese consumers with limited-edition items and gift ideas tailored for the Lunar New Year. Givenchy created bright red leather goods, Burberry handpicked gifts appropriate for the holiday and Diane von Furstenberg wove the zodiac symbol of a horse into special clothes and handbags. Through these collections, these brands are able to show their understanding of Chinese culture at a time when gift purchases are popular. “Chinese New Year is a major gifting and fashion holiday in China,” said Brian Buchwald, cofounder/CEO of Bomoda , New York. “It is essentially the equivalent of Christmas in the West. “By providing strong shopping advice and New Year-related options to the consumer, the brands are letting the Chinese buyer know they are special, providing value-added products around t...

Full article: http://www.luxurydaily.com/burberry-diane-von-furstenberg...

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