27 Jan '14, 10am

#luxury Vacheron, Jaeger open window to trade-only SIHH event via social media

#luxury Vacheron, Jaeger open window to trade-only SIHH event via social media

Although only sixteen watchmakers participated in the official SIHH event, the Swiss city of Geneva became a gathering place for international watchmakers looking to tout new technologies and celebrate horlogerie. Whether a brand was participating at SIHH or hosting a private event elsewhere in the city, watchmakers relied heavily on social media to include enthusiasts to an event that otherwise would have been unseen by the public.

Full article: http://www.luxurydaily.com/vacheron-jaeger-open-window-to...

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