27 Jan '14, 9am

Miu Miu creates rapid-paced spring campaign video to reflect blogger imagery

Miu Miu creates rapid-paced spring campaign video to reflect blogger imagery

Miu Miu’s video flashes between clips of actresses Elizabeth Olsen, Lupita Nyong’o, Bella Heathcote and Elle Fanning at a rapid pace, creating an almost strobe-like effect and allowing the brand to showcase a lot of different looks. This mimics the appearance of social blogging photos, such as graphic interchange formats, or GIFs, which will help the brand appeal to a younger, more social media-connected audience.

Full article: http://www.luxurydaily.com/miu-miu-creates-rapid-paced-sp...

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