01 Jan '14, 12pm

Burberry Beauty Box opens in London

Burberry Beauty Box opens in London

The luxury brand has unveiled its debut cosmetics store , packed as usual with some forward-thinking digital features alongside all the beauty treats. Set in London’s famed Covent Garden shopping precinct, the new Burberry Beauty Box mixes “personalised physical and digital experiences” designed to foster connections between the brand’s different make-up, fragrance and accessories. The store contains all the brand’s beauty lines as well as a selection of accessories, and fragrances including Burberry Brit Rhythm, which launched in September. There are also new seasonal beauty looks designed to complement the brand’s runway collections. The Runway Made to Order has been expanded to the beauty lines, meaning that customers can shop the new products online as soon as they appear on the catwalk. In store there are dedicated Beauty Stylists offering free consultations for skin,...

Full article: http://www.luxuo.com/beauty/burberry-beauty-box-london.html

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