31 Dec '13, 7am

Demand more from your mobile ad spend: Measure what matters: To know they have created successful, effective

Chuck Moxley is chief marketing officer of 4Info By Chuck Moxley An open question to mobile marketers: Why are we not talking more about measuring mobile advertising ROI based on sales lift? And not just for mobile application downloads and other mobile transactions – I am talking offline and online sales. Not just CPA campaigns, but traditional brand advertising as well. To justify ad spend, any marketer must show the effectiveness of a set campaign by proving ROI. Gauge lift When you see exactly how measureable mobile advertising is, you unlock its potential and open a greater potential for ad spend. To know they have created successful, effective campaigns that enhance the bottom line, brands must use mobile advertising that is measureable. This is not negotiable. Yet marketers still have difficulty finding the Holy Grail: the ability to measure actual sales lift result...

Full article: http://www.luxurydaily.com/demand-more-from-your-mobile-a...

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