30 Dec '13, 8am

IOS vs. Android: What to expect in 2014

While iOS got a nice boost over the holidays thanks to the popularity of Apple devices as gifts and for shopping, overall Apple’s role in mobile will continue to take a hit next year as other devices increasingly capture the attention of consumers. At the same time, Android – which already has a 52.2 percent market share in smartphones, according to comScore – is likely to continue to gain steam, presenting a challenge for marketers given that Android users tend to be less active.

Full article: http://www.luxurydaily.com/ios-vs-android-what-to-expect-...

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