27 Sep '11, 6pm

The Affluent Family | An Emerging Market Segment

The Affluent Family | An Emerging Market Segment

New research from both Ipsos Mendelsohn and the Luxury Institute display similar trends regarding an emerging luxury market segment: the affluent family. Starwood/St. Regis and Ritz-Carlton have re-sculpted their branding messages in order to attract this group among others, and membership sales of Exclusive Resorts. ER is the largest Destination Club in the world, with approximately 3,400 members, up 60% from the same time last year. A major portion of their member-base is the affluent family. Ipsos Mendelsohn, in their 2011 Annual Affluent Survey, found this year, that brands marketing to the affluent family have a higher chance of seeing ROI, since the family generally buys many products all at once, particularly in the digital and consumer electronic goods industries. This year was the first time that the affluent family was explored by Ipsos Mendelsohn . Their survey ...

Full article: http://www.justluxe.com/luxe-insider/trends/feature-16482...

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