26 Sep '11, 4pm

How Scent Triggers Memory - We’ve all had the experience of being transported back in time from a simple whiff of so...

How Scent Triggers Memory - We’ve all had the experience of being transported back in time from a simple whiff of so...

We’ve all had the experience of being transported back in time from a simple whiff of something. I feel like I’ve entered a time machine back to the age of five in my grandmother’s garage when I smell a particular mix of scents that I still can’t quite describe — I can only say, it smells like my gram’s garage! I think it’s the reason so many women like to have a “signature scent”— a fragrance that they want to be remembered by. We know instinctively that nothing will bring the same subtle (or strong) rush of emotion in memory. It’s a way to not be forgotten. Researchers know that odors don’t trigger memories that are any more accurate than the memories triggered by other stimuli, but odors do trigger memories that are more emotional, according to psychologist Rachel Herz, a Brown University professor who studies the psychology of smell. “A person may have no emotional rea...

Full article: http://www.justluxe.com/fine-living/health/feature-164734...

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