26 Sep '11, 9am

Bono and Ali Hewson in Louis Vuitton campaign [Best Of The Best 2010] #luxury

Bono and Ali Hewson in Louis Vuitton campaign [Best Of The Best 2010] #luxury

Bono and and his wife Ali Hewson star in the newest of Louis Vuitton’s “core values” ads shot by Annie Leibovitz . The couple, who were shot in South Africa, wear clothing by Edun , Hewson’s sustainable fashion line. in which LVMH took a 49 percent stake last year. it’s the first time the U2 front man has appeared in an ad without his band, and the first time a label other than Vuitton is getting a fashion credit. Antoine Arnault, Vuitton’s director of communications, explained that Edun’s presence in a LV campaign would give the small brand major international exposure. Ali Hewson carries a new handbag that was a join project between Edun and LV and has a special charm that is the French firm’s first made-in-Africa product. The ad — which reads “Every Journey Begins in Africa” — features the humanitarian duo arriving in an African grassland. The ad coincides with Paris Fa...

Full article: http://www.luxuo.com/handbag/bono-ali-hewson-edun-louis-v...

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