30 Jan '13, 8pm

Haute 100 update: superstar @aliciakeys tapped as @BlackBerry's new global creative director

Haute 100 update: superstar @aliciakeys tapped as @BlackBerry's new global creative director

Move over iPhone and Android, Alicia Keys is team BlackBerry! The R&B superstar was just named the Global Creative Director of the Canadian technology company. “I was in a long-term relationship with BlackBerry and I started to notice some new hotter devices at the gym,” Keys admitted during the BlackBerry 10 launch in New York. “So I broke up with you for a while. I missed the way you organized my life, so I carried two phones and played the field a bit. But then you gave me a call, told me you’d been working out. Now I’m happy to announce we’re exclusively dating again!” Keys promised to work closely with app developers, retailers and content creators to promote the product in her new role. “I want to further enhance this concept of having your work life and your personal life in one device,” she continued, referring to BlackBerry Z10′s improved business and consumer fun...

Full article: http://www.hauteliving.com/2013/01/alicia-keys-blackberry...

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