29 Jan '13, 6pm

French Hotel Group Sofitel taps Karl Lagerfeld

French Hotel Group Sofitel taps Karl Lagerfeld

With the Sofitel So Singapore set to open in July, the French hotel group has tapped the Chanel creative director for a new logo for the space. Karl Lagerfeld certainly keeps himself busy. Following another season of haute couture, the German-born designer has signed up to create the logo for luxury hotel group Sofitel’s latest boutique outpost in Singapore. The 5* Sofitel So Singapore hotel will occupy a disused 1920s telecommunications and postal building, and will contain 134 guest rooms, of which 23 will be suites. Most importantly, the logo will come with the signature Lagerfeld touch. A multitalented 79-year-old, Lagerfeld is currently creative director of Chanel, head of his own Karl Lagerfeld brand, artistic director at Italian label Fendi and photographer, and in 2010 worked with Swedish company Orrefors to create a line of crystal ware . Expected to combine luxur...

Full article: http://www.luxuo.com/hotel/sofitel-so-singapore.html

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