17 Nov '17, 2pm

HODINKEE contributor @jasonheaton dives with the legendary Sylvia Earle and the 2017 Rolex Sea-Dweller

HODINKEE contributor @jasonheaton dives with the legendary Sylvia Earle and the 2017 Rolex Sea-Dweller

I’m pretty jaded about watch brand ambassadors. They come and go; they often have little tangible connection to the company with whom they’re partnering; and sometimes, they don’t even wear a watch outside of a magazine ad or red carpet appearance. But Sylvia Earle is different. She first started wearing Rolex watches during the Tektite project, and has worn them ever since. For her, it’s a reliable instrument, one she can put on and forget about until she needs it. And she doesn’t so much work for Rolex, as Rolex works for Sylvia Earle. The brand’s sizable donations to Earle’s Mission Blue organization has allowed her and her team to mount expeditions to raise awareness for the ocean – the environmental perils facing it, and the “Hope Spots” where things are turning around. Rolex, of course, has a long history of underwriting scientific expeditions and exploration, with i...

Full article: https://www.hodinkee.com/articles/diving-with-sylvia-earl...

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