31 Oct '17, 5am

The Psychology of Designer Handbags

The Psychology of Designer Handbags

You might have thought that there were enough handbags in the world to see us through to Armageddon. Yet, every season the showrooms of the world’s biggest fashion houses are crammed with new ranges to tempt the customer. Devoted PRs are given the task of enthusing about the newest and most telling details — the reworked links on the handles, the innovative clasp, the soft-sided capacious lightness, the elegant simplicity of the handheld style. And of course, with each season comes the introduction of the new ‘Icon’ bag — a phrase that every time I hear it makes me wince, for its overused appropriation, and which should only be employed in the case of something truly powerful. Not a calf leather tote, no matter how gorgeous.

Full article: https://www.businessoffashion.com/articles/opinion/the-ps...

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