20 Oct '17, 6am

NOMOS At Work Series – 14 New Watches https://t.co/cRRvoLp5YG

NOMOS At Work Series – 14 New Watches https://t.co/cRRvoLp5YG

I don’t get the ‘At Work’ thing to be honest. NOMOS explains it as new watches that concentrate on the essentials: for men who work in the office or doing business, rather than those who are sailing or flying planes. That’s a cheeky wink to some of the brands out there who focus on people who work in the office but would have loved to be that hero, pilot, moonwalker or COMEX diver where at least their watches would have given them this ‘sensation’. I guess what NOMOS meant to say with the ‘At Work Series’ is that it is a watch for real people, like you and me. A great looking piece for every day wear and use, aiming at the majority of men without a space, diving or race suit. However, I am not sure why they picked the ‘At Work’ name for these 14 new watches, but I am not a marketing guru anyway.

Full article: https://www.fratellowatches.com/nomos-at-work/

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