31 Aug '17, 7am

Op-Ed | Technology Is Eating Fashion #tech #digital #fashion #luxury

Op-Ed | Technology Is Eating Fashion #tech #digital #fashion #luxury

BANGKOK, Thailand — If you think you run a fashion business, you’re wrong. A technology business with a fashion focus? Sure. Anything else and you may as well wave the white flag, because the rules of the rag trade are changing. You’re either leading that change, or you’re a sitting duck ready to be picked off by a sharp-shooting tech juggernaut. Since Amazon first started peddling books online, Jeff Bezos never once saw his company as a retailer. “Amazon is a technology company. We just happen to do retail,” said Amazon CTO Wagner Vogels in 2011. With this mentality it’s no surprise Amazon has been able to conquer retail category after retail category, solving long-old supply-chain inefficiencies using technology as the not-so-secret weapon. From product development to distribution, nothing about the fashion supply-chain is agile. It’s impossible for traditional fashion b...

Full article: https://www.businessoffashion.com/articles/opinion/op-ed-...

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