04 Jan '13, 1pm

Rolex bolsters philanthropic program through iPad magazine app Luxury Daily

Rolex bolsters philanthropic program through iPad magazine app Luxury Daily

The 2012 Rolex Awards for Enterprise Magazine app is an 86-page digital magazine on which users can read about the 2012 Laureates and the accomplishments of 36 past winners of the 36-year-old program. Often times luxury marketers use magazine-style apps as a soft-sell so that consumers can gain knowledge on the brand lifestyle or a certain initiative.

Full article: http://www.luxurydaily.com/rolex-bolsters-philanthropic-p...

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Rolex bolsters philanthropic program through iPad magazine app - Luxury Daily

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