31 May '17, 3pm

Rolex Discontinues Title Sponsorship Of Kentucky Three-Day Event

Rolex Discontinues Title Sponsorship Of Kentucky Three-Day Event

Since 1981, the name Rolex has been synonymous with the Kentucky Three-Day Event, held at the Kentucky Horse Park in Lexington each spring. But starting in 2018, Rolex will no longer be the title sponsor of the event. Organizing company Equestrian Events Inc. has announced the rebranding of the event with a new logo and website, kentuckythreedayevent.com . EEI Executive Director Lee Carter said that although Rolex will no longer be a title sponsor of the event, which has run as a CCI**** since 1998, the company will still have a strong presence. Rolex has a contract to remain the official timepiece through the 2021 competition. The iconic Rolex crown has been ubiquitous at the Kentucky Three-Day Event, but Rolex will not renew its title sponsorship for 2018. Photo by Lindsay Berreth. “We would not be where we are today without Rolex watch,” said Carter. “They’ve been a tre...

Full article: http://www.chronofhorse.com/article/rolex-discontinues-ti...

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