26 Apr '17, 4pm

Cartier, Rolex and Omega Lead Swiss Rankings for Fine Watches

Cartier, Rolex and Omega Lead Swiss Rankings for Fine Watches

ZURICH, Switzerland — Some Swiss watch fans eager to wear the work of a fine maker may have to upgrade after the country’s Fondation de la Haute Horlogerie categorised the industry for the first time, clarifying which brands are in and out of the exclusive club. In a three-year review of 86 brands, 64 were selected as examples of fine watchmaking, according to the Swiss organiser of the Geneva watch salon and Watches & Wonders exhibition. Richemont’s Cartier, Rolex and Swatch Group AG’s Omega made the cut. Richemont’s Baume & Mercier, Rolex’s sister brand Tudor and Swatch’s Longines didn’t. The industry group says it’s the first comprehensive effort to classify high-end Swiss brands in a business where the perception of exclusivity equals all-important bragging rights. The group said it wanted to bring clarity to the consumer about what it means to buy a fine watch — even ...

Full article: https://www.businessoffashion.com/articles/news-analysis/...

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Cartier, Rolex and Omega Lead Swiss Rankings for Fine Watches

Cartier, Rolex and Omega Lead Swiss Rankings fo...

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A Swiss industry group has published the findings of the first comprehensive effort to classify high-end Swiss brands in a...

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