25 Apr '17, 10pm

Here's where the name 'Rolex' really came from

Does the name "Rolex" actually mean anything? iStock/thomas lehmann Rolex is a storied brand — one of, if not the most notable in the watchmaking world. So it's surprising how relatively little there is to know about the beginnings of the 100-plus-year-old brand. Even something as simple as where its name came from is shrouded in mystery. Rolex, for its official brand story, plays it pretty simple. According the brand's official website , founder Hans Wilsdorf wanted his new brand of watches to have a short name that could be said in any language. Most importantly, he wanted something that looked good on the watches themselves, and that was symmetrical in capital letters. "I tried combining the letters of the alphabet in every possible way," Wilsdorf supposedly said, according to Rolex . "This gave me some hundred names, but none of them felt quite right. One morning, whil...

Full article: http://www.businessinsider.de/what-the-name-rolex-means-2...

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Here's where the name 'Rolex' really came from

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