29 Mar '17, 6pm

Rolex, Amazon and Sony top list of brands with outstanding reputations

Rolex, Amazon and Sony top list of brands with outstanding reputations

An organization’s reputation is crucial—and sometimes, it’s all brand managers have. You hope for more, but a strong reputation can help brand managers weather a minor PR crisis. The inverse is also possible: A brand’s negative reputation can make even the tiniest negative story appear much worse. Reputation Institute would know. The company has been putting out its annual US RepTrak 100 rankings for more than 20 years. 2017’s list of just came out, and there’s a new most-reputable company in America: Rolex displaced Amazon this year for the top spot. Check out the top 10 below: Rolex Amazon.com Sony LEGO Group Hallmark Netflix Kimberly-Clark Hershey Fruit of the Loom Barnes & Noble Organizations are judged based on products and services, innovation, workplace, governance, citizenship, leadership and performance. [RELATED: Announcing the PR and Media Relations Summit, feat...

Full article: https://www.prdaily.com/Main/Articles/14c6d9ee-67fd-4876-...

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