06 Dec '12, 11am

Rolex to watch over F1 #socialintegrationsa

Rolex to watch over F1 #socialintegrationsa

Luxury Swiss watch brand Rolex has signed a deal with Formula One chiefs to become the motor racing tournament’s official timekeeper from next year. F1 sponsorship deal part of luxury watchmaker’s plans to ramp up ties to global sports. The brand says the agreement is the first phase of a strategic shift to focus its sponsorship activities on events chosen for their “strong symbolic value and global resonance”. The value of the deal have not been disclosed. Rolex will give the time in different locations during each grand prix. The brand’s logo will also be positioned around race circuits. The watchmaker has built strong ties to motor sport over the years and it is hoped the deal will appeal to younger fans of the event. Former Formula One champion Sir Jackie Stewart has been a Rolex brand ambassador for 40 years and the company has also had previous deals with American ra...

Full article: http://www.marketingweek.co.uk/news/rolex-to-watch-over-f...

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Rolex

formula1.com 05 Dec '12, 10am

Rolex, the leading luxury watchmaking brand and a pioneer of sports sponsorship, will become a major long-term partner of ...

Rolex become the official timekeepers for F1 in 2013!! Huge sponsorship deal - get me on that account #Rolex

Rolex become the official timekeepers for F1 in...

sportindustry.biz 06 Dec '12, 10am

Rolex announces F1 Sponsorship - 6 Dec 2012 00:00:00 Rolex has announced a deal that will see the Swiss watch brand become...

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frontiers.sportbusiness.com 07 Dec '12, 11am

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Rolex to be official timekeeper for F1 from 2013

Rolex to be official timekeeper for F1 from 2013

paultan.org 06 Dec '12, 4am

Something to watch then. Rolex has been announced as Formula 1′s new official timekeeper. The Swiss watchmaker replaces Hu...

Rolex official F1 timekeeper from 2013

Rolex official F1 timekeeper from 2013

luxuo.com 06 Dec '12, 6pm

Rolex has signed a global partnership with Formula 1 to become the event’s official timekeeper and official timepiece from...

#F1 Rolex becomes official F1 timekeeper

#F1 Rolex becomes official F1 timekeeper

thef1times.com 05 Dec '12, 2pm

Rolex becomes official F1 timekeeper Wednesday 05th December 2012, 14:29 by Ryan Wood © Rolex Rolex will become the offici...

Rolex official F1 timekeeper from 2013

Rolex official F1 timekeeper from 2013

autosport.com 05 Dec '12, 10am

Rolex becomes official Formula 1 timekeeper from 2013 By Pablo Elizalde Wednesday, December 5th 2012, 10:46 GMT Luxury wat...

Rolex becomes F1 timekeeper

joesaward.wordpress.com 05 Dec '12, 10am

Rolex has been named as the Official Timekeeper and Official Timepiece for the Formula One group, as part of a long-term d...

Rolex has become the official timekeeper of For...

en.espnf1.com 05 Dec '12, 12pm

The deal announces the watchmaking brand as becoming a 'major long-term partner' in Formula One and as a result Rolex will...

Rolex signs global Formula 1 partnership #F1

gpupdate.net 05 Dec '12, 11am

Rolex will become a major long-term partner of Formula 1 from the 2013 season onwards, taking on the titles of Official Ti...

Rolex joins F1 partner roster as official timekeeper from 2013

Rolex joins F1 partner roster as official timek...

jamesallenonf1.com 06 Dec '12, 1am

Formula 1 has signed a major new commercial deal with Rolex which will see the luxury watchmaker become the sport’s offici...

Rolex becomes official timekeeper #F1

en.espnf1.com 05 Dec '12, 12pm

The deal announces the watchmaking brand as becoming a 'major long-term partner' in Formula One and as a result Rolex will...

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ablogtowatch.com 06 Dec '12, 4am

Rolex is an interesting choice as their connection to racing, technology and luxury is easily understood but the overall m...

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sport.okezone.com 06 Dec '12, 10am

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