06 Dec '12, 4am

Rolex Replaces Hublot As Official Formula 1 Racing Timekeeper: Big news in the watch world yesterday as Rolex ha...

Rolex Replaces Hublot As Official Formula 1 Racing Timekeeper: Big news in the watch world yesterday as Rolex ha...

Rolex is an interesting choice as their connection to racing, technology and luxury is easily understood but the overall move is a huge departure from the relative pantomime of Hublot. Rolex is a conservative, insular, and very cautious brand that does not bend for any will but their own. Hublot is, in many ways, their opposite, being an innovative, fast paced, and very flashy brand that effectively echoed the aesthetic of F1. I've always thought that the tone of Hublot was a good fit for the grandeur, excess, and theater of Formula 1. Case in point, when F1 owner/dictator Bernie Ecclestone was robbed and beaten up for his Hublot watch (among other items), Hublot and Ecclestone produced the ad seen above, which features a photo of Ecclestone sporting a ripe-looking black eye. From a historical standpoint, Rolex is the natural choice as they have been involved with motorspo...

Full article: http://www.ablogtowatch.com/rolex-replaces-hublot-as-offi...

Tweets

Rolex signs global Formula 1 partnership #F1

gpupdate.net 05 Dec '12, 11am

Rolex will become a major long-term partner of Formula 1 from the 2013 season onwards, taking on the titles of Official Ti...

Rolex to be official timekeeper for F1 from 2013

Rolex to be official timekeeper for F1 from 2013

paultan.org 06 Dec '12, 4am

Something to watch then. Rolex has been announced as Formula 1′s new official timekeeper. The Swiss watchmaker replaces Hu...

Rolex official F1 timekeeper from 2013

Rolex official F1 timekeeper from 2013

autosport.com 05 Dec '12, 10am

Rolex becomes official Formula 1 timekeeper from 2013 By Pablo Elizalde Wednesday, December 5th 2012, 10:46 GMT Luxury wat...

Formula One has a new timekeeper: ROLEX

Formula One has a new timekeeper: ROLEX

rushlane.com 07 Dec '12, 11am

Rolex, the luxury watch brand has been associated with a host of sports, from golf, tennis, yachts to major motorsporting ...

Rolex

formula1.com 05 Dec '12, 10am

Rolex, the leading luxury watchmaking brand and a pioneer of sports sponsorship, will become a major long-term partner of ...

Breakings News: Rolex Becomes Official Timekeep...

hodinkee.com 05 Dec '12, 3pm

In news that could spell serious trouble for many competing watch brands, Rolex has signed on to become a long-term partne...

Rolex official F1 timekeeper from 2013

Rolex official F1 timekeeper from 2013

luxuo.com 06 Dec '12, 6pm

Rolex has signed a global partnership with Formula 1 to become the event’s official timekeeper and official timepiece from...

Rolex has become the official timekeeper of For...

en.espnf1.com 05 Dec '12, 12pm

The deal announces the watchmaking brand as becoming a 'major long-term partner' in Formula One and as a result Rolex will...

Rolex becomes official timekeeper #F1

en.espnf1.com 05 Dec '12, 12pm

The deal announces the watchmaking brand as becoming a 'major long-term partner' in Formula One and as a result Rolex will...

#F1 Rolex becomes official F1 timekeeper

#F1 Rolex becomes official F1 timekeeper

thef1times.com 05 Dec '12, 2pm

Rolex becomes official F1 timekeeper Wednesday 05th December 2012, 14:29 by Ryan Wood © Rolex Rolex will become the offici...

Rolex becomes F1 timekeeper

joesaward.wordpress.com 05 Dec '12, 10am

Rolex has been named as the Official Timekeeper and Official Timepiece for the Formula One group, as part of a long-term d...

Rolexが来年からHublotにかわってF1のオフィシャルタイムキーパー&タイムピースのパー...

gpupdate.net 05 Dec '12, 12pm

Rolex will become a major long-term partner of Formula 1 from the 2013 season onwards, taking on the titles of Official Ti...

Rolex signs on with Formula 1: For Rolex, the partnership will allow the company to display the time around each...

Rolex signs on with Formula 1: For Rolex, the p...

beyond.ca 07 Dec '12, 5am

Starting in 2013, Rolex will become the Official Timekeeper and Official Timepiece of F1 in a new multi-year marketing dea...

Rolex joins F1 partner roster as official timekeeper from 2013

Rolex joins F1 partner roster as official timek...

jamesallenonf1.com 06 Dec '12, 1am

Formula 1 has signed a major new commercial deal with Rolex which will see the luxury watchmaker become the sport’s offici...

Rolex to watch over F1 #socialintegrationsa

Rolex to watch over F1 #socialintegrationsa

marketingweek.co.uk 06 Dec '12, 11am

Luxury Swiss watch brand Rolex has signed a deal with Formula One chiefs to become the motor racing tournament’s official ...