29 Dec '16, 2am

Rolex Series a timely game-changer for top players, says Tour chief

Rolex Series a timely game-changer for top players, says Tour chief

Growth is the name of the game for the Tour under Pelley's leadership. The Canadian, who took over the reins from George O'Grady 18 months ago, is overseeing a dramatic rise in prize money, profile, and entertainment values on the Tour to secure the future of Europe's prime golfing product. That's why Pelley has declared that 2017 will be a "transformational" year, particularly with the advent of the new Rolex Series of events - including the Dubai Duty Free Irish Open - which boast prize money of $7 million (€6.58 million). He is bullish when it comes to presenting the image of the Tour to the world, but that is understandable. Pelley's job is to promote and develop the European Tour, while competing for the availability of the elite Europeans with the fabulously wealthy monolith that is the PGA Tour. Players such as McIlroy and Stenson consider themselves 'world' players...

Full article: http://www.independent.ie/sport/golf/rolex-series-a-timel...

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