28 Dec '16, 5am

Uganda: The Ugandan Rolex - Opportunity Couched in Humble Beginnings

It is said that a prophet is often not accepted in his hometown. And so it seems with the Ugandan rolex - that simple and yet ingenious chapatti-egg-vegetable roll born off the streets of Kampala. Derided as 'petty', 'insignificant' and unworthy of national celebration relative to 'more serious' pursuits such as 'going to the moon'; the humble rolex has mostly been on the defensive in the months since the State Minister for Tourism endorsed it as a new tourism product alongside efforts to rebuild the country's broad tourism brand and appeal. The implication has been that to celebrate something as seemingly trivial as the rolex while the rest of the world celebrates 'monumental' feats is to indulge in a bout of unproductive mass foolery. Which comes as no surprise, because as a people, we perennially seem to be enamored by the thought of despising anything and everything lo...

Full article: http://allafrica.com/stories/201612280060.html

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The Ugandan rolex; opportunity couched in humble beginnings

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