23 Nov '16, 1pm

Design King: Updating the Rolex Datejust

Design King: Updating the Rolex Datejust

Such features sustain Rolex’s image as a maker of professional watches, for example, for divers. The various traits fit together harmoniously because they all serve the same purpose: namely, to optimize legibility. That’s why the Submariner and the GMT-Master II are prototypes of the so-called “tool watch:” they are robust, functional, and designed to assure that these two virtues are clearly visible. Quality and price have risen steadily over the years. To satisfy the progressively more rigorous requirements of professional divers, Rolex launched the Sea-Dweller with a helium valve and later the Deepsea with its enormous diving depth of 3,900 meters. This extreme water resistance expresses itself in a bulkier design that looks more professional as well. Rolex has relied on time-tested and readily recognizable design elements to create watches for diverse purposes such as ...

Full article: http://www.watchtime.com/featured/design-king-updating-th...

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