22 Oct '12, 6pm

Rolex to Have “Complete Control” at New Facility

Rolex to Have “Complete Control” at New Facility

A ten-year construction project for Rolex has finally come to an end, with the luxury watchmaker able to start production in its new facility in Bienne, Switzerland. The enormous manufacturing plant covers an area equal to 13 football fields and boasts high-tech to select automated systems to move stock and production items throughout the facility. Rolex announced that the unveiling of this project means the company has “complete control” over the essential parts of its haute horlogerie business; making the cases, watches, movements, dials and bracelets in-house, without having to rely on outside manufacturers. The brand-new building is part of the Rolex strategy to integrate all sections of its watch-making industry. Previously, manufacturing took place in four separate Rolex manufacturing sites which were located in Bienne and Geneva. The different sectors are now locate...

Full article: http://www.hautetime.com/rolex-to-have-complete-control-a...

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