25 Jun '16, 4pm

"The 'Netflix of luxury watches' can put a Rolex on your wrist for $150"

Hollis Johnson Watches in Eleven James' collection. We share cars through Uber and Lyft, and homes through Airbnb. Why not do the same with luxury watches? Two-year-old startup Eleven James has made that idea a reality. Founded by ex-NetJets exec Randy Brandoff, the company basically operates like Netflix used to, back when its primary business was sending you DVDs via snail mail. After filling out your profile, you select a membership plan, and then hop on the phone with an Eleven James "concierge" for a welcome call. After that, your first rental watch will be mailed to you in two days. When your time with that watch is up (usually 3 to 6 months, depending on the plan), you send it back and receive your next one. There are a few different membership tiers, starting at $150 and going all the way up to $800 a month. The more you pay for an Eleven James membership, the more...

Full article: https://amp.businessinsider.com/eleven-james-lets-you-ren...

Tweets

The 'Netflix of luxury watches' can put a Rolex...

uk.businessinsider.com 22 Jun '16, 2pm

Watches in Eleven James' collection. Hollis Johnson We share cars through Uber and Lyft, and homes through Airbnb. Why not...

Rolex: Where $50,000 Watches Really Come From

Rolex: Where $50,000 Watches Really Come From

iconicvideos.biz 25 Jun '16, 9pm

Rolex, like the modern day Apple Computer, revolves around the passion of one man who drove the company to greatness. Even...

You Could Own James Bond's Rolex

esquire.com 30 Jun '16, 4pm

There comes a time in every man's life when he has to accept that he will never be James Bond. But, as with most dreams, a...

One of James Bond's watches could be yours. For...

gq.com 28 Jun '16, 6pm

The last James Bond Rolex that went to auction, a Submariner worn by Sir Roger Moore in the 1973 film Live and Let Die , f...

Trying to lighten up? 5 Starbucks Mini @frappuc...

news.starbucks.com 26 Jun '16, 6pm

The 10-ounce Mini Frappuccino is available for a limited time this summer in participating Starbucks stores in the U.S. an...

The Politics of Watches in Venezuela

theatlantic.com 21 Jun '16, 12am

BEFORE its now 15-year-old dalliance with leftist Bolivarianism, oil-rich Venezuela was a country of beauty queens and lux...

New Rolex Daytona 2016 - What Changed?

fratellowatches.com 24 Jun '16, 8am

But all these specifications aren’t new for the Rolex Daytona 2016 watches. Oh no. The changes are [only] on the exterior:...

Cleveland LeBron James Banner Coming Down

Cleveland LeBron James Banner Coming Down

solecollector.com 24 Jun '16, 1am

Nike's massive LeBron James banner on the Sherwin-Williams headquarters in the heart of Downtown Cleveland is being remove...

Value Proposition time! We look this week at the Longines Legend Diver

Value Proposition time! We look this week at th...

hodinkee.com 23 Jun '16, 6pm

As a true lover of vintage watches, hearing about a re-edition always brings mixed feelings. Obviously, it is amazing to w...