04 Oct '12, 3am

Rolex watches WEREN'T expensive until the 1980's! Why did they become so expensive?

Rolex watches didn’t become expensive until the 1980’s and not for the reason you’d think! When asked to think of a high quality watch there are few people who wouldn’t instantly say Rolex, but have you ever wondered why Rolex watches are so expensive and what it exactly is that makes them so prestigious? Rolex began in 1905 in London and later moved to Switzerland. They have always produced high quality watches, many times making new innovations that kept them on top, but until the 1980’s they were nowhere near as expensive and notable as today. It was in this time that the “yuppie” movement began, which was a new class of young, wealthy people who began purchasing new flashy materials to display their wealth and newfound status. When the yuppies began buying watches, all heads turned to Rolex, which in turn caused a massive price increase because of the demand. A D...

Full article: http://www.omg-facts.com/Business/Rolex-watches-didn-t-be...

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