28 Sep '12, 1pm

Ny Omega-reklame for James Bond er klar. Savner Rolex-en fra Dr. No: @OP5no

Ny Omega-reklame for James Bond er klar. Savner Rolex-en fra Dr. No: @OP5no

Så er det den tiden igjen. Ølmerker, bilprodusenter og klokkemakere lanserer sine James Bond-reklamer. Men hvorfor droppet oo7 Rolex-en? Her om dagen kom den nye reklamen til klokkeprodusenten Omega, selvsagt linket opp til lanseringen av Skyfall i slutten av oktober. Omega har fått et stadig tettere grep rundt håndleddet til Englands flotteste agent, men det har ikke alltid vært slik. Se utsillingen James Bond Watches: (artikkelen fortsetter under) For Bond-forfatter Ian Fleming var tilhenger av Rolex, og plasserte uret på Bonds hender i bøkene sine. Den tradisjonen ble tatt opp til Dr. No i 1962. Slik fortsatte Bond utover i filmene, selv om det dukket opp en Breitling med gigateller i Thunderball i 1965. Da Roger Moore kom på banen dukket det opp en Hamilton Pulsar-klokke i Live And Let Die , før Seiko dominerte frem til License To Kill i 1989. Da var Timothy Dalton den...

Full article: http://op-5.no/hvorfor-sluttet-james-bond-med-rolex/

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