28 Sep '12, 11am

SBD Global: The Ryder Cup is caught in the middle of a sponsorship war between Swiss watchmakers Omega and Rolex.

SBD Global: The Ryder Cup is caught in the middle of a sponsorship war between Swiss watchmakers Omega and Rolex.

Europe's Justin Rose putts during a Ryder Cup practice round Wednesday. One Ryder Cup battle is "shaping up to be more acrimonious than any golf match," according to Doug Ferguson of the AP. That's because two Switzerland watch companies are feuding. Last year, the PGA of America abruptly ended its 17-year sponsorship with Rolex and signed a five-year deal with Omega, "its fierce rival." It was "a major coup" for Omega. Rolex had "practically owned the golf market until this deal came along," and the tension between the two companies escalated to the point this summer that Greg Norman was banned from a Ryder Cup press conference and kept from playing the Senior British Open pro-am. Omega's deal with the PGA of America, which goes through '16, "gives the company marketing rights at the PGA Championship and the Ryder Cup." However, it gets only the Ryder Cup in America, and ...

Full article: http://www.sportsbusinessdaily.com/Global/Issues/2012/09/...

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