22 Feb '16, 12pm

What Makes Rolex a Desirable Brand?

What Makes Rolex a Desirable Brand?

From Sir Pablo Picasso to Martin Luther King, Pope John Paul II to the Dali Lama, Rolex watches have been worn proudly by some of the most influential people in history. But why Rolex? Here at Cuttings, we take a look at why Rolex watches are considered so desirable. Each year, the Reputation Institute announced that Rolex was the 4th reputable company in the entire world, after BMW Group, Google and Daimler. They consider factors such as Innovation, Governance and Citizenship and, according to the Reputation Institute, Rolex have a high level of trust with their consumers. History Hans Wilsdorf founded Rolex in 1905 when many other watch brands were considered to be untrustworthy, and this was the year that the first wristwatch was launched. In 1914, Rolex earned an impressive “A” Precision Certificate, awarded for their watches’ precision and excellence by Kew Observator...

Full article: http://cuttingsjewellers.co.uk/blog/what-makes-rolex-desi...

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