29 Jan '16, 5pm

Apple Watch Dethrones Rolex in Luxury Brands Ranking

Apple Watch Dethrones Rolex in Luxury Brands Ranking

The report measured social media mentions and consumer sentiment from more than 700 million posts between 2014 and 2015, reports Cult of Mac . It sought to mention the "passion" inspired by luxury brands using a Brand Passion Index that balanced intensity of feelings with overall sentiment expressed on the Internet. Surprisingly, though Apple's smartwatch was the most hotly discussed watch model, this does not come at any detriment to manufacturers of traditional (and eye-wateringly expensive) timepieces. The "passion intensity" surrounding watches in general has now risen to 77 percent, which is above the luxury brand category average of 69 percent and also above chocolate. Overall mentions of Rolex increased 48 percent in one year.

Full article: http://www.details.com/story/apple-watch-dethrones-rolex-...

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