However, the most realistic and practical reason as to why the hands are placed at 10:10 is for aesthetic purposes . When the hands read 10:10, the hands to do not overlap and can be viewed in their entirety. Also, if a watch has a date or any subdials, they are most likely located at 3, 6, or 9. If the hands read 10:10, then they will not cover up any of these complications. The hands at 10:10 also frame the brand name that is most likely stamped beneath 12 o’clock. It also provides more symmetry, which many people find to be more aesthetically pleasing in an advertisement. Plus, many people feel that it gives the illusion of a smiling face. Who doesn’t love a smile? So, although this reason is not nearly as exciting as the other rumors, this seems to be the most logical.