19 Oct '15, 3pm

Wear a Fake Rolex - Turn Into O.J. #Neuromarketing #Classic #cheating

Ethics is tricky business. When You say: “…wearing a fake designer item actually causes an individual to behave in a more unethical and cynical manner.”, We must also put to question is it ethical to sell Rolex for $12000, or designer sunglasses for $400, when it’s production and marketing cost is less then $100? Of course it’s not ethical, but We are marketers and not theologists, and it’s wrong to expect from consumers to act ethical since they are also playing the marketing game. What I see here at play is consumers beating us at our own game, since consumers are using products to market them self in social realm and achieve greater social status, which provides us with greater ego boost. We seek greater financial profits and consumers are seeking greater psychological profits (ego boost). The thing is that products itself does not provide ego boost, it’s the envy, or a...

Full article: http://www.neurosciencemarketing.com/blog/articles/fake-r...

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