28 Sep '15, 8pm

In the UK, Spotify and Netflix are cooler than Rolex and Sony

In the UK, Spotify and Netflix are cooler than Rolex and Sony

A new report ranking the coolest brands in the UK shows that digital entertainment companies are ousting established luxury brands. In this year’s CoolBrands Top 20, Spotify was the highest new brand on the list, at 11th place, with Netflix and Instagram at 5th and 6th (the first time in the top 10 for both brands.) Also on the list for the first time was Onos, maker of wireless multi-room speaker systems and a leader in the connected house industry. High-end, yet somewhat old fashioned, home technology designer Bang & Olufsen fell five spots to 16th place and Sony was knocked out completely. Other fancy brands that had previously been on the list but weren’t this year include Dom Pérignon, Rolex, Bose and Selfridges. Staying steady in the number one spot for the fourth consecutive year is Apple, basking in the glow of the iPhone 6s and 6s Plus release . Stephen Cheliotis,...

Full article: http://www.techspot.com/news/62251-uk-spotify-netflix-coo...

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