28 Sep '15, 8am

Move Over Rolex and Aston Martin: Spotify and Netflix Are the Coolest UK Brands

Move Over Rolex and Aston Martin: Spotify and Netflix Are the Coolest UK Brands

Tech brands like Apple, Spotify and Netflix are among the UK's coolest brands, according to a new survey, with luxury brands of yesteryear, like Aston Martin and Rolex taking the biggest hit. The Telegraph reports on the "CoolBrands Top 20", which this year saw Apple retain its position at the top of the table, followed by Ray-Ban, Glastonbury, Nike and Netflix. What's perhaps most interesting though, rather than the absolute positioning is to look at the trajectory. Aston Martin fell eight places; Rolex was bumped off entirely. Posho hi-fi maker Bang & Olufsen fell five places, and was beaten by young upstarts Sonos, an audio company which offers an internet-connected speaker system. Perhaps this suggests that tech is doing to everything else what the iPhone did to the luxury phone market. Before the iPhone, the coolest phone the super rich could have was something like a...

Full article: http://www.gizmodo.co.uk/2015/09/move-over-rolex-and-asto...

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In the UK, Spotify and Netflix are cooler than Rolex and Sony

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techspot.com 28 Sep '15, 8pm

A new report ranking the coolest brands in the UK shows that digital entertainment companies are ousting established luxur...

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