28 Sep '15, 4am

Spotify and Netflix oust Rolex and Sony as most desired brands

Spotify and Netflix oust Rolex and Sony as most desired brands

Digital entertainment companies are gaining stature at the expense of the established kings of luxury, an annual report into the UK's most desired brands has found. Spotify was the highest new entrant in this year's CoolBrands Top 20 , stealing 11th place, while Netflix and Instagram were fifth and seventh, making the top 10 for the first time. Young brands like Netflix and Instagram are showing clear momentum and posing a threat to established sector peers Stephen Cheliotis, CoolBrands Council chairman Sonos, the maker of the wireless multi-room speaker systems and a pioneer of the connected home, also joined the index, while high-end home technology designer Bang & Olufsen fell five notches to 16th place and Sony dropped out of the ranking altogether. Other luxury brands including Dom Pérignon, Rolex, Bose and Selfridges were also knocked out of the top 20. Apple addict...

Full article: http://www.telegraph.co.uk/finance/newsbysector/retailand...

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