25 Sep '15, 12am

Some editorial stuff I shot for @oliversapparel is now live!

To me it’s a tool. That is what it was built for. It might seem fitting that Scott and his partner, Jacek, found success with a brand that has become a universal signal of class. But the Rolex brand has evolved quite a bit. “Now it’s very expensive,” Scott begins; “it’s a status symbol like driving a Mercedes or a BMW. But to me it’s a tool. It’s a watch that you wear to go diving. That is what it is meant for and that is what it was built for.” He adds, “it wasn’t terribly expensive. It cost $100 to $300 for a Daytona or a Sub. That same watch today is worth crazy amounts of money, but these guys, they were regular guys. They were in the armed forces. They were workers. They were divers, and they used their watches.” In 1952, when the Rolex GMT-Master model was introduced, Pan American World Airways became the first airline selling economy class international tickets (New...

Full article: http://oliversapparel.com/blogs/journal/49397253-rolex-th...

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