31 Jul '15, 8pm

The Apple Watch vs. Rolex Debate Is Over via @WatchChest

The Apple Watch vs. Rolex Debate Is Over via @WatchChest

The whole Apple Watch/Swiss luxury watch debate is getting a little redundant. Apple introducing a smartwatch will not “disrupt” the Swiss watch industry and it will not change what we think watches need to be. It’s not the end of the world nor is it the dawn of some new beginning. It is what it is… and I think that’s the best way to put it. Will this new piece of technology have an affect on both these areas? Absolutely; but I’m not sure how much trouble it’s really going to cause Switzerland, which is how Apple’s design chief, Jony Ive, put it in a New York Times article last September . I think the first thing to do here is clarify a few things that will immediately debunk several thoughts you may have on the subject. When it comes to Rolex and other luxury watch brands, the Apple Watch is a different piece of technology altogether. In the case of Rolex, the brand and t...

Full article: http://blog.watchchest.com/the-apple-watch-vs-rolex-debat...

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