30 Jul '12, 12am

Omega's Olympic victory over Rolex at Wimbledon: #london2012

BY SHIRLEY S. WANG As the Olympics begin, luxury Swiss watchmaker Omega SA has already scored a center court victory at Wimbledon over cross-country Rolex. As the official timekeeper of the Olympics, Omega's timepieces will hang in the All England Lawn Tennis Club where the London Games' tennis competition will be held beginning Saturday. Omega is one of the rare corporate sponsors whose name is allowed to be visible inside Olympic venues on the theory that keeping time is integral to many events. But the deal isn't just a win for Omega. It's also a loss for Rolex, which has served as the official ... BY SHIRLEY S. WANG As the Olympics begin, luxury Swiss watchmaker Omega SA has already scored a center court victory at Wimbledon over cross-country Rolex. As the official timekeeper of the Olympics, Omega's timepieces will hang in the All England Lawn Tennis Club where the L...

Full article: http://online.wsj.com/article/SB1000087239639044484010457...

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