23 Apr '15, 8pm

Why the Apple Watch won't destroy the Rolex

Why the Apple Watch won't destroy the Rolex

Eleven James founder & CEO Randy Brandoff told "Squawk Alley" that while the Apple Watch is an amazing gadget, it won't replace the classic timepiece. "Those who enjoy getting the latest gadget will get the latest gadget. But it's not going to replace years of wearing a Rolex. It's just different," he said. Moreover, the Apple Watch and the Rolex aren't substitutes and comparing the two is "a little bit like comparing apples and watches," he said. In other words, demand for one shouldn't eclipse demand for the other. Rather, the introduction of the new wearable will generate demand for wristwear in general, he predicted, which will be an overall boon for the watch industry. "The industry is not suffering. For the watch industry itself, it's bullish," he added. "It's getting people to think about wearing watches again." Read More Why your boss can't wait for the Apple Watch...

Full article: http://www.cnbc.com/id/102615293

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