27 Mar '15, 11pm

This is what the new face of Rolex looks like:

BaselWorld, the Switzerland's luxury watch showcase, just keeps getting crazier this year. So crazy in fact, that Rolex announced plans to update its iconic Oyster Perpetual Day-Date watch. Rolex will release four versions of the revamped watch, each featuring updated lugs and middle cases, as well as a redesigned 'Presidential' bracelet, and new 3255 caliber chronometer.

Full article: http://www.esquire.com/style/mens-accessories/news/a33877...

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