26 Mar '15, 3pm

Rolex Offshoot Brand Tudor Emerges as Threat to Midpriced Rivals

Rolex Offshoot Brand Tudor Emerges as Threat to Midpriced Rivals

ZURICH, Switzerland — Rolex’s younger sibling is coming of age. Tudor, a sportier brand that Rolex founder Hans Wilsdorf trademarked in 1926, plans to enter Japan after returning to the U.K. and the U.S. in the past two years, Philippe Peverelli, who has led the brand since 2010, said in an interview. The label may pose a threat to the makers of Longines, TAG Heuer and Baume & Mercier as it sheds decades of dormancy and benefits from the support of the foundation that owns Rolex, Switzerland’s top-selling watch brand. Priced at about $2,000 to $5,000, Tudor is a gateway to a generation of consumers that might not purchase a Rolex, which start at about 4,600 francs ($4,800). “We’ve never been so young,” Peverelli said at the Baselworld watch and jewelry fair, which ends Thursday. “Today, we try to make our own watches with our own designs. We need to have our own personalit...

Full article: http://www.businessoffashion.com/2015/03/rolex-offshoot-b...

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Rolex Offshoot Brand Tudor Emerges as Threat to...

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ZURICH, Switzerland — Rolex’s younger sibling is coming of age. Tudor, a sportier brand that Rolex founder Hans Wilsdorf t...

#Rolex Offshoot #Tudor Comes of Age in Threat to Midpriced Rivals

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