26 Mar '15, 1pm

Apple va-t-il détrôner Rolex?

1. Ceux qui connaissent le prix de l’Apple Edition ne manqueront pas de remarquer la couleur dorée de votre cadran. Vous leur aurez donc fait clairement savoir que vous êtes riche. Mission accomplie. 2. J’imagine que certaines personnes vénèrent au moins autant la place d’Apple dans l’histoire que d’autres ne vénèrent celle de Rolex. Mais ce ne sera pas comme si Pablo Picasso et Martin Luther King avaient porté une Apple Watch. De nos jours, en particulier, le port d’une montre mécanique est devenu une sorte d’affirmation de son goût pour les choses anciennes. Le port d’une Apple Edition dernier cri n’a pas vraiment le même sens. 3. Bien sûr, il y a tous ceux qui vénèrent les designs Apple. Ils feront sans doute partie des premiers acheteurs de l’Apple Watch, dont ils ne cesseront de vanter l’élégance et les fonctionnalités. En la portant, ils indiqueront au monde leur goû...

Full article: http://www.slate.fr/story/99343/apple-watch-rolex

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businessoffashion.com 26 Mar '15, 3pm

ZURICH, Switzerland — Rolex’s younger sibling is coming of age. Tudor, a sportier brand that Rolex founder Hans Wilsdorf t...

Rolex Offshoot Brand Tudor Emerges as Threat to...

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ZURICH, Switzerland — Rolex’s younger sibling is coming of age. Tudor, a sportier brand that Rolex founder Hans Wilsdorf t...

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bloomberg.com 26 Mar '15, 3am

(Bloomberg) -- Rolex’s younger sibling is coming of age. Tudor, a sportier brand that Rolex founder Hans Wilsdorf trademar...

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afr.com 15 Mar '15, 6am

However, despite the range of promised features and special feel on the wrist, there are certainly negatives. First, the n...

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「Apple Watch」、なぜ身に着ける? - EE Times Japan

eetimes.jp 26 Mar '15, 4am

All material on this site Copyright © 2005 - 2015 ITmedia Inc. All rights reserved. This site contains articles under lice...

You can now rent a Rolex ... or five

money.cnn.com 23 Mar '15, 3pm

Eleven James lets customers rent luxury watches for several months at a time. When a watch costs $40,000, you don't want t...

You can now rent a Rolex ... or five

money.cnn.com 23 Mar '15, 3pm

Eleven James lets customers rent luxury watches for several months at a time. When a watch costs $40,000, you don't want t...