25 Mar '15, 8am

Logitech is advertising office mice the way BMW and Rolex sell luxury

The MX Master Wireless was designed by hand, but its manufacturing is done in the same conventional way as every other Logitech mouse. Its price is also not that luxurious, coming in at $99.99 in April. That's not stopping Logitech from promoting it like a truly high-end piece of precisely crafted design. Putting design ahead of engineering is still atypical for the PC industry, which is more comfortable with deliberately technological and masculine designs that make a show of how their form follows their function. But times and tastes are clearly changing, and now even $99 gadgets are starting to speak to our yearning for artisanal, human design. It's not unreasonable to expect to see more mice and keyboards advertised in the style of premium watches and cars — where precise engineering is celebrated as a means to an end rather than a purpose in and of itself. It's a less...

Full article: http://www.theverge.com/2015/3/24/8282277/logitech-mx-mas...

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